Personality Research for Better Sales Results:
B.A.N.K. is dedicated to personality research, especially as more and more companies count on personality science for better sales results—with disappointing results. Despite the hundreds of years of research demonstrating the reliability of personality profiling, most personality tests don’t deliver any measurable improvements in actual sales performance. Deloitte estimates that 60% to 70% of companies in the U.S. now use personality typing to assess the likelihood of future success of prospective candidates, especially in sales and customer service jobs, yet personality typing has come under growing scrutiny for its lack of validity and inability to predict a candidate’s ultimate success. Knowing the Personality of the Buyer is the Most Important Factor of a Sales Call That’s because most personality typing systems are using this science backwards.A newly-released independent study at San Francisco State University has revealed the most important factor in the success of a sales call is the personality type of the buyer, not the seller, despite popular wisdom to the contrary. In studying B.A.N.K.’s breakthrough personality typing system, researchers discovered that being able to quickly pinpoint the personality type or “buying personality” of the prospective buyer made a sale significantly more likely every single time, regardless of the personality type of the salesperson.
Anyone Can Be More Successful in Sales with B.A.N.K. Coding Using B.A.N.K., salespeople can now identify the personality of the person to whom they are delivering their sales pitch in the first 90 seconds of the sales call and use a simple system to customize that pitch to the right type. In fact, 100% of study participants found the script designed for their personality type highly appealing and much more likely to make them want to purchase the product being sold. With this kind of competitive advantage, literally, anyone can be more successful in sales, which is why I had to let you know about these results.
Learn About B.A.N.K. Coding by Downloading the Free White Paper Executive Summary I encourage you to find out more about this revolutionary concept that has already made select insiders millions in additional sales revenue. I have a free executive summary of the game-changing white paper that revealed this sales truth available to people in my network like you. Check it out to find out how you can finally leverage personality science the right way to get more Yes’s faster!
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